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Are you struggling to connect with your prospects? Looking at your "batting average" and wondering how you can get your sales team up to speed more quickly?

At Lafrance International, we specialize in prospect-centric sales training. We can train your sales team to understand your product in the world of your prospects.

You can have the best sales people in the world. You can have the best product in the world. But if your sales people do not understand what drives your prospects to make the purchase decision -- then you are dead.

At Lafrance International, we interview your prospects. We design prospect scenarios that are specific to your industry, to your product, and to your success. We train your sales people to ask the right questions, and to use a consultative sales process.

Contact us at to discuss your situation.